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Discuss the strategies that one can use when the product is struggling to survive in the marketing

User Sonle
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Final answer:

To salvage a struggling product in the market, one should conduct market research, reposition or adjust the product, apply targeted marketing strategies, and enhance distribution and customer service. The use of ethos, pathos, and logos in advertising and collaborations can further aid in influencing supply and demand.

Step-by-step explanation:

When a product is struggling to survive in the market, there are several strategies that can be employed to buoy its performance. The first step is to conduct thorough market research to understand the consumer's needs and preferences, which could have changed since the product's initial launch. Once this information is gathered, the product can be repositioned or adjusted to meet these new standards. A strong focus on marketing strategies is essential, which could involve rebranding, adjusting pricing, or launching a targeted advertising campaign that leverages ethos, pathos, and logos to connect with potential customers emotionally and logically. Additionally, improving the product's distribution channels and customer service can enhance its market position. These strategies could help in influencing the supply and demand of the struggling product. Collaboration with influencers or industry partnerships can also be beneficial to reach a broader audience. It is crucial to continuously iterate on these strategies based on market feedback and performance metrics.

User Iamblichus
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