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Preston Stokes, Logistics Manager with Q-Motion, is questioning the company’s current carrier mode selection and overall ordering strategy. The company has an opportunity to cut transportation costs by selecting transportation mode alternatives.

As a supply chain logistics strategist, you and your team must evaluate the total cost of each alternative and select the lowest total cost alternative for Q-Motion. Make certain to consider all of the relevant costs in formulating your total cost model.

Assume that each case of aluminum rods for their window shade products weighs 50 pounds. The cost of goods sold at the case level is $500 for Q-Motion. Total 2016 annual sales for the Q-Motion window shades was 20,000 cases, and Q-Motion currently purchases enough cases to fill an entire rail carload. One railcar will hold twice as much as a single full truckload.

Preston, a recent UWF Supply Chain Logistics graduate, was hired by Q-Motion to run the logistics operations for the manufacturing plant. When Preston arrived at the plant, he found that Q-Motion’s current rail transportation rate was $1.00 per CWT (or hundred weight; 100 lb. increments). Preston knew a former classmate, Monti, who worked for CH Robinson (CHR), and Preston called her to get a freight rate quote.

CHR’s standard LTL freight rate is $24.44 per CWT for this freight class of aluminum rods. Since Preston has a relationship with Monti, and Q-Motion uses CH Robinson for shipping outbound finished goods, Monti was able to offer Q-Motion a 55 percent discount off the standard LTL rate.

Tom with JB Hunt Transport (JBH) couldn’t let Preston make a decision without considering JBH’s TL service. Tom was also part of the Supply Chain Logistics Association at UWF and had classes with Monti and Preston. Tom was able to offer Preston a per mile rate of $1.75 for full truckload shipments weighing 50,000 pounds and traveling 2,000 miles or more.

Each time Preston places an order the process takes him about two hours to make certain that he checks his on-hand inventory (note that the inventory carrying cost for each case of rods is approximately $100), calculates the proper quantity to order, and drafts a purchase order. Since he is also responsible to arrange transportation from the supplier’s plant, FOB Origin, Preston must spend time arranging for a carrier to transport the inbound order and cut the bill of lading for transit. Preston’s salary equates to about $28 per hour.

Preston was able to negotiate that the supplier arrange for the labor and equipment to load each order at the plant. The supplier gave an overall cost of about $52 to perform this work, regardless of the mode of transport.

Tom and Monti have given Preston until the end of the week to option on their transportation pricing options. Preston recalls that a seasoned logistics manager will perform a total annual cost analysis for each alternative shipping method. He knows that the information above can be used to perform this analysis, and recalls performing a similar analysis during class

Considering the costs above, perform an analysis for each transportation alternative.

Perform a total cost analysis for each transportation carrier alternative (show all work for credit). Be certain to include ordering cost, inventory carrying cost, and transportation cost in your calculations. In addition, you will find it important to estimate the EOQ for order quantities that is not given in the case for one type of carrier choice. After performing the analysis, which carrier would you select?

1 Answer

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Final answer:

To determine the lowest cost carrier for Q-Motion, we must calculate and compare the total annual costs for each transportation alternative, including ordering, inventory carrying, and transportation costs. This involves applying the provided rates and discounts for rail, LTL, and full truckload services.

Step-by-step explanation:

To perform a total cost analysis for Preston Stokes, we must consider all relevant costs for each transportation alternative. This includes ordering costs, inventory carrying costs, and transportation costs. Calculations must be made for each alternative, being sure to consider discounts and rates provided by CH Robinson and JB Hunt Transport.

First, we must calculate the transported weight of the annual sales, and then use the rates given for rail, LTL freight, and full truckload services to determine the transportation costs. For inventory carrying costs, we'll be using the provided information that each case of rods has a carrying cost of $100. Preston's time must also be quantified regarding ordering processing, adding his hourly wage to the total calculation. The supplier's cost for loading must be included as it is constant across all methods. Given the data, we can compare the sum of all costs for each scenario.

The chosen carrier should present the lowest total annual cost, considering all variables and Preston Stokes' ability to secure discounted rates from his contacts. This will require detailed mathematical calculations for each mode of transportation, but the framework of the analysis is outlined here.

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