Question

Evaluating Vision and Mission Statements at PepsiCo Read the case study and consider the mission and vision statements for PepsiCo. Then, answer the questions below:

How do the mission and vision statements relate to the eight characteristics of an ideal mission statement and the eight characteristics of an ideal vision statement? What are the gaps?

Answer 1

Evaluating PepsiCo's mission and vision statements involves assessing their alignment with the eight characteristics of ideal mission and vision statements, identifying any gaps such as lack of specificity in the mission or lack of inspiration in the vision.

Step-by-step explanation:

The evaluation of PepsiCo's mission and vision statements involves analyzing how they align with the characteristics of ideal mission and vision statements. An ideal mission statement should include the following characteristics: purpose, strategy, values, standards, clarity, inspiration, specificity, and customer/employee orientation. A vision statement should possess attributes such as clarity, future orientation, stability, challenge, abstractness, desirability, idealism, and suitability for the organization.

To assess the alignment, one would need to evaluate PepsiCo's statements against these criteria and identify any gaps where PepsiCo's statements may fall short. For example, if PepsiCo's mission lacks specificity or does not mention its target customers specifically, that could be identified as a gap. Similarly, if the vision does not inspire or challenge the organization to reach new heights, it may lack effectiveness.