Final answer:
Nike's internal challenges include innovating new products, managing the supply chain, and maintaining ethical labor practices, while externally, they must handle competition, sustainability demands, and trade issues. CEO John Donahoe could address these by investing in R&D, adopting eco-friendly processes, and strategic market positioning.
Step-by-step explanation:
Challenges in Nike's Internal and External Environments
The challenges in Nike's internal environment may include innovation pressures, supply chain management, and addressing labor practices. To address these, CEO John Donahoe could invest in research and development for new products, implement more efficient and transparent supply chain systems, and ensure ethical labor practices are maintained globally.
In the external environment, Nike faces challenges such as market competition, consumer trends towards sustainability, and geopolitical tensions affecting international trade. John Donahoe could navigate these through competitive marketing strategies, prioritizing eco-friendly production methods, and adjusting operation strategies in response to trade regulations.
Considering the broader impact of multinational corporations, Nike has a role to play in the politics, economics, and environments of developing nations where it operates. Globalization affects workers worldwide, placing the onus on companies like Nike to ensure fair labor practices and actively work on reducing the environmental footprint of their production processes.