Final answer:
According to the TQM strategy, a company's primary goal should be customer focus and satisfaction. Continuous improvement, teamwork, and participative management are also important components of TQM.
Step-by-step explanation:
The primary goal of a company according to the TQM (Total Quality Management) strategy is customer focus and satisfaction. TQM emphasizes the importance of meeting and exceeding customer expectations by delivering high-quality products and services. This involves understanding customer needs, continuously improving processes, and ensuring that customer satisfaction is at the forefront of all operations.
Continuous improvement is an essential component of the TQM strategy. By constantly evaluating and improving processes, products, and services, companies can enhance customer satisfaction and maintain a competitive edge in the market. Teamwork and participative management also play important roles in implementing TQM, as they foster a culture of collaboration and employee involvement in quality improvement initiatives.