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How would the As-Is and To-Be process be reengineered to resolve

an issue such as a long wait in the customer service line at
Target?

User Phate
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1 Answer

3 votes

Final answer:

To resolve issues such as long customer service wait times at Target, the As-Is process should be reengineered into a To-Be process that focuses on efficiency and customer satisfaction. The reengineering can include spatial redesign, new queueing systems, and constant feedback monitoring.

Step-by-step explanation:

Reengineering the As-Is to To-Be Process

The As-Is process refers to the current state of a business process, while the To-Be process depicts the future, reengineered state of the process after improvements have been made. To address issues like long wait times in customer service lines at Target, the process can be reengineered to improve efficiency and customer satisfaction.

To illustrate, let's consider a previous experience at Gavi's Fast Food Restaurant. The issue of long lines and customer complaints was addressed by introducing floor markings for clarity on where customers should line up. This change optimizes the As-Is process into a To-Be process that is streamlined, leading to increased efficiency and reduced wait times.

The reengineered To-Be process would involve analyzing the current setup, gathering data on wait times and customer flow, and identifying bottlenecks. Solutions might include redesigning the space for better flow, implementing a ticket system, or adopting a single line that feeds multiple cashiers. Monitoring the new process and soliciting feedback would be crucial to ensuring the reengineering efforts are successful.

User Jhanson
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