Question

Global Citizenship & Equity (GC+E) OR Current Issue and Impact on International Trade including GC+E

Based on the information reviewed in MKTG 332, write a report where you identify an unjust practice in local or global marketing and propose a solution.

The goal of this assignment is for you to explore your thinking about how global marketing works and the opportunity or challenge it creates. This assignment also explores your understanding of course content.

There are no right or wrong answers; this assignment is geared to explore your understanding of global citizenship and equity issues and to consider as a global marketer how you’d propose to fix that issue with a solution.

Your paper should:

State the issue you’ve identified

Explain why you consider it a global citizenship and equity issue

Explain a specific solution to solve the problem (use the pillars used in this course – marketing, international trade rules, etc.)

Explain how the proposed solution creates a better international marketplace

(1,500 to 2,000 words)

Answer 1

The identified issue pertains to unjust labor practices in global marketing, exemplified by events such as the Rana Plaza collapse. Solutions proposed include enforcing stricter international labor standards and ensuring transparent supply chains, thus promoting sustainable practices and a fairer international market.

Step-by-step explanation:

Globalization and international trade hold the potential for both significant benefits and notable challenges. The issue of unjust labor practices within global marketing, such as those highlighted by the Rana Plaza collapse in Bangladesh, underscores this dichotomy and presents itself as a global citizenship and equity issue.

An unjust practice often identified in global marketing is the exploitation of workers in developing countries. Corporations may move their manufacturing bases to these countries to take advantage of lower wage rates and less stringent labor laws, leading to poor working conditions and unfair labor practices.

The solution to this problem would involve a multilateral approach integrating marketing strategies, international trade rules, and corporate social responsibility. By enforcing stricter international labor standards and creating transparent supply chains, businesses can ensure fair treatment of workers and equitable practices.

Implementing these solutions positively impacts the international marketplace by promoting ethics in trade, leading to a more sustainable and just global economy. It encourages businesses to adopt sustainable practices and can lead to benefits for all stakeholders, from workers to consumers to business owners.