Final answer:
The gym owner's question about why clients pay more for scheduled classes with instructors is an example of qualitative research, which captures subjective opinions and motivations rather than numerical data.
Step-by-step explanation:
The question posed by the owner of a gym to clients about why they are willing to pay more for a gym that offers scheduled classes with instructors is an example of qualitative research. Qualitative research is concerned with understanding human behavior from the informant's perspective and involves collecting and analyzing non-numeric data such as opinions, experiences, and feelings. The objective is to gain insights into reasons, opinions, and motivations, leading to a deeper understanding of the phenomenon being studied.
In the context of the gym owner's question, clients are likely to provide subjective answers based on their personal experiences, preferences, and values. Therefore, this research aims to gather information that can help in understanding the motivations behind clients' willingness to pay for such services, which is characterized by depth rather than numerical measurement.