Final answer:
When implementing a change, a communication plan is essential. The journalism model of Who, What, When, Where, How, and Why can be used to create a framework for the communication plan.
Step-by-step explanation:
When implementing a change, it is important to create a communication plan to ensure that all stakeholders are informed and understand the message. Using the journalism model of Who, What, When, Where, How, and Why, a framework for a communication plan can be created:
- Who: Identify the stakeholders involved in the change, such as employees, managers, and customers.
- What: Clearly define the change and its objectives, including the benefits and potential impact for each stakeholder group.
- When: Determine the timeline for communication, including key milestones and regular updates.
- Where: Determine the channels and platforms to deliver the communication, such as email, meetings, or internal communication tools.
- How: Define the tone and style of communication, ensuring it is clear, consistent, and easy to understand.
- Why: Explain the reasons behind the change, the benefits it will bring, and address any concerns or resistance.