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Communication of a change is a process that continues - this is not a one-time event. The Human Resources professional needs to always be aligning the culture with the communication plan. Communication should be delivered in at least three different ways, so that all employees can understand the message. The Human Resources professional collaborates with the sponsor and change agents throughout the change management implementation.

In Your Discussion Post:

Select one of the changes that you described in Assignment. Explain who the stakeholders were in the change and create a framework for a communication plan for one of these changes using the journalism model of Who, What, When, Where, How and Why

User Jassent
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Final answer:

When implementing a change, a communication plan is essential. The journalism model of Who, What, When, Where, How, and Why can be used to create a framework for the communication plan.

Step-by-step explanation:

When implementing a change, it is important to create a communication plan to ensure that all stakeholders are informed and understand the message. Using the journalism model of Who, What, When, Where, How, and Why, a framework for a communication plan can be created:

  • Who: Identify the stakeholders involved in the change, such as employees, managers, and customers.
  • What: Clearly define the change and its objectives, including the benefits and potential impact for each stakeholder group.
  • When: Determine the timeline for communication, including key milestones and regular updates.
  • Where: Determine the channels and platforms to deliver the communication, such as email, meetings, or internal communication tools.
  • How: Define the tone and style of communication, ensuring it is clear, consistent, and easy to understand.
  • Why: Explain the reasons behind the change, the benefits it will bring, and address any concerns or resistance.
User Rick Van Lieshout
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