Question

Which of the following segmentation statements best meets the identifiable criterion for effective segmentation?

a. Customers who are socially responsible.
b. Customers who are pessimistic.
c. Customers who typically vote republican.
d. Customers who live somewhere with an average temperature of at least 60 degrees.

Answer 1

The best segmentation statement that meets the identifiable criterion for effective segmentation is 'Customers who live somewhere with an average temperature of at least 60 degrees.'

Step-by-step explanation:

The best segmentation statement that meets the identifiable criterion for effective segmentation is d. Customers who live somewhere with an average temperature of at least 60 degrees.

Effective segmentation involves dividing a market into distinct groups based on certain characteristics that can be identified and measured. In this case, the statement focuses on a specific geographical criteria - the average temperature of where customers live. This enables the company to target customers who are more likely to have a need for their product based on the temperature.

For example, a company selling air conditioners might use this segmentation statement to target customers living in warmer climates where the average temperature is at least 60 degrees. This would allow the company to tailor their marketing efforts and product offerings to meet the specific needs of these customers.