Final answer:
The company's approach to improvement is centered around innovation, the use of a process excellence index to measure and improve critical processes, process owner responsibility, robust employee suggestions, and training schemes with strong customer focus.
Step-by-step explanation:
The key elements in the company's approach to improvement include innovation, continuous process improvement, process owner accountability, and employee engagement. Innovation is at the core of their philosophy, with a focus on continuously seeking new ways to enhance service delivery. The concept of a process excellence index (EPI) signifies the commitment to measure and compare process performance on cost, reliability, and quality. Each critical process has an assigned process owner responsible for the process's performance and improvement. Furthermore, the company has implemented a suggestion scheme to incentivize staff to put forward ideas, which are evaluated only after full implementation. They also promote a customer-focused mindset through targeted training schemes.