Final answer:
Qualitative research is one of the three main research methods and focuses on understanding human behavior through in-depth, context-rich investigations, such as interviews and content analysis.
Step-by-step explanation:
One of the three types of research methods is qualitative research. This approach is designed to provide a deep understanding of human behavior and the reasons that govern such behavior. Qualitative sociology is informed by methods such as in-depth interviews, focus groups, and content analysis of different sources like books, magazines, and popular media. These qualitative methods are ideal for exploring complex social phenomena where context and depth are paramount.
For example, when conducting qualitative research, sociologists might perform ethnographic field research to immerse themselves in a community or social setting. This method allows researchers to gather rich, descriptive information that provides insights into the lived experiences of individuals within that setting. Contrastingly, methods like surveys can also collect qualitative data through open-ended questions, allowing respondents to explain their thoughts and actions in their own words.
Qualitative research is invaluable for investigating research questions that require understanding the nuances and intricacies of social interactions or cultural practices. Importantly, it is not aimed at finding patterns that can be generalized across populations but rather at gaining a profound understanding of a particular group or context.