Final answer:
A public relations department performs various roles such as media relations and press releases to promote a positive organizational image, crisis management to handle reputation damage, and managing the organization's brand and public image.
Step-by-step explanation:
The functions a public relations department may perform are numerous, but here are three key roles:
- Media Relations and Press Releases: This involves creating and distributing press releases to ensure the organization is seen in a positive light. The press releases inform the media and public about company news, policies, and events that are of public interest or importance.
- Crisis Management: In times of a company crisis, the public relations team is responsible for managing the communication to mitigate damage to the organization's reputation. This includes providing official statements, coordinating responses, and strategic media outreach.
- Image and Brand Management: This involves developing strategies that will enhance the public perception of the organization. This may include organizing public events, community engagement initiatives, and ensuring consistent messaging across all platforms.