Final answer:
The question pertains to a strategic business decision for Trojan Cruise Lines and involves selecting a route based on financial feasibility and customer spending habits on onboard transactions.
Step-by-step explanation:
The situation described is a business decision problem for Trojan Cruise Lines, where the CEO must decide whether to offer trips to Ensenada, Mexico or Vancouver, Canada with only one cruise liner available. Although the question references a marketing survey about onboard bills for a seven-day cruise from Los Angeles to the Mexican Riviera, the main issue is related to strategic business decisions and market choice. The survey could help inform the decision by providing insight into passenger spending habits and preferences, which are critical factors in revenue projections for the new route.
Understanding customer behavior, especially their spending on onboard transactions, could give Trojan Cruise Lines valuable data. If customers spend more on these transactions, it could make the voyages more profitable. The CEO could analyze the data from the survey of 60 single travelers and 70 couples to predict potential revenue from the different types of travelers on each of the proposed routes.