Final answer:
Disney+'s target market is families and individuals seeking family-friendly entertainment. Marketing emphasizes its value proposition through a vast library, new originals, and exclusive content. The brand targets fans of Disney, Marvel, Star Wars, Pixar, and National Geographic.
Step-by-step explanation:
The student is inquiring about the target market for Disney+, specifically through the analysis of the current primary market segment as perceived by the platform's messaging. Disney+ primarily targets families and individuals seeking family-friendly content, including parents with young children, fans of the Disney brand, and individuals interested in the broad range of Disney content including Marvel, Star Wars, Pixar, and National Geographic. The messaging focuses on accessibility, variety, and exclusive content to appeal to these segments.
It emphasizes the value proposition of Disney+ by showcasing a vast library of beloved classics and new, original content only available on the platform. Through strategic marketing campaigns, Disney+ positions itself as the go-to streaming service for high-quality family entertainment, highlighting its unique content offerings and brand legacy as key differentiators in the market.