Final answer:
Mercedes-Benz engages with esports consumers through sponsoring events influencer partnerships, social media, in-game advertising and branded merchandise effectively aligning with the interests of the gaming community.
Step-by-step explanation:
Mercedes-Benz has been quite innovative in the way it engages with esports consumers. they have been sponsoring tournaments and creating content loaded campaigns that resonate with the gaming community. their communication strategy often includes influencer partnerships and social media interactions that align with the interests of esports enthusiasts.
Mercedes-Benz has recognized the importance of this growing industry and is communicating its brand values in a way that is relevant and appealing to the esports audience. this includes advertising within games and on streaming platforms, as well as offering branded merchandise that appeals to the gaming demographic.