Question

Please use Excel and Solver to solve this problem. Include referenced cell formulas as well

At an International Cosmetics company (referred to as C)'s board meeting, the firm's chief executive officer (CEO) reported that C was planning its production schedule for the upcoming quarter. She stated that the firm did not have the internal capacity to meet the projected demand and that the only short-term possibility was to outsource some of the demand to a third-party supplier. She indicated that C had been reluctant in the past to use vendors in this way because of the proprietary nature of the company's product line. However, she had been in negotiations with a local supplier that was prepared to sign a secrecy agreement. She indicated that she would need board approval before proceeding down this path. The board's chairman asked how much of the projected product demand might have to be subcontracted out and cautioned against exposing C's complete product line to an outside vendor. She stated that the analysis could be completed along with a recommendation within a week using C's analytics-based linear programming model and a further review of the candidate vendor.

About the company: The company C produces and distributes a wide range of cosmetics offerings through a subscription-based e-commerce model. Customers can choose from different pricing plans, and the products are delivered to their homes monthly. The subscription model provided C with a stable income stream while continuing to build brand loyalty, particularly with regards to its 3 flagship products: face cream, body cream, and hand cream.

With sales approaching $150 million annually, C had experienced double-digit growth over the past few years. Its marketing department estimated that the demand for the 3 products for the upcoming quarter are 12,000 cartons of face cream, 8,000 cases of body cream, and 18,000 cases of hand cream.

The manufacturing process consisted of a two-stage production procedure that used four ingredients: purified water, oil, scents and colours, and emulsifiers. Stage 1 involved materials preparation and initial mixing while Stage 2 focused on final blending and packaging. The cost for raw materials is $1 per pound for purified water, $1.50 per pound for oil, $3 per pound for scents and colours, and $2 per pound for emulsifiers.

C's available first-shift capacity for the next quarter was 15,000 labour-hours for stage 1 and 10,000 for stage 2. The first-shift hourly rate was $8.50 for stage 1 and $9.25 for stage 2. A second shift was available with a 10% reduction in capacity and a 10% increase in wage rates. C could also subcontract with a local supplier identified by CEO for face cream and body cream at a cost of $40 per carton and $55 per carton, respectively. This vendor had the capacity to meet the demand requirements that were in excess of C's capabilities.

The production department had available 200,000 pounds of purified water, 50,000 pounds of oil, 7,500 pounds of scents and colours, and 15,000 pounds of emulsifiers.

Face Cream Body Cream Hand Cream
Labour (Hours/carton)
Stage 1 1.5 1.8 1.0
Stage 2 0.8 1.0 0.5
Materials (pounds/carton)
Water 8.0 6.0 7.0
Oil 1.0 3.0 2.0
Scents and Colors 0.5 0.3 0.4
Emulsifiers 0.5 0.7 0.6


Use the given labor stages and material requirements provided above, what are the costs for producing the three products in-house (i.e., the internal production costs per carton)?

Answer 1

To determine the in-house production costs for face, body, and hand creams, you must calculate the sum of labor costs for both stages of production and the cost of materials. Excel's cell formulas can assist in determining these costs and using Solver to optimize the production plan. The goal is to comply with production capacity limits while minimizing costs.

Step-by-step explanation:

To calculate the in-house production costs for face cream, body cream, and hand cream using given labor stages and material requirements, we need to add the cost of materials and the cost of labor for both stages of production.

• For face cream: (1.5 hours × $8.50/hour for stage 1) + (0.8 hours × $9.25/hour for stage 2) + (8 pounds × $1/pound for water) + (1 pound × $1.50/pound for oil) + (0.5 pounds × $3/pound for scents and colors) + (0.5 pounds × $2/pound for emulsifiers).
• For body cream: (1.8 hours × $8.50/hour for stage 1) + (1.0 hours × $9.25/hour for stage 2) + (6 pounds × $1/pound for water) + (3 pounds × $1.50/pound for oil) + (0.3 pounds × $3/pound for scents and colors) + (0.7 pounds × $2/pound for emulsifiers).
• For hand cream: (1.0 hours × $8.50/hour for stage 1) + (0.5 hours × $9.25/hour for stage 2) + (7 pounds × $1/pound for water) + (2 pounds × $1.50/pound for oil) + (0.4 pounds × $3/pound for scents and colors) + (0.6 pounds × $2/pound for emulsifiers).

The cell formulas in Excel would be set up to calculate these costs for each product. By using the Excel Solver, the company could optimize the production mix between in-house and subcontracting, ensuring that capacity constraints are not exceeded and production costs are minimized.