Question

Target customers and how to reach them deliverable

From your reading, research, and any insights from the discussion, you are to create a new 3 to 4 page deliverable exploring the target customers and the best way to sell to them as well as a list of potential enhancements to your previous vision statement. (Don’t enhance your vision statement now. Rather, produce a set of potential enhancements and let them accumulate. You will consider all of them and refine your vision your vision during the final module.)

Your goal with this week’s deliverable is to characterize the customer, what is prompting them to action, the process you believe they will employ to evaluate potential solutions including the purchase and use of your solution.

Answer 1

Crafting a deliverable targeting customers involves defining clear goals and objectives, understanding the intended audience, analyzing existing solutions, proposing a well-defined solution, and considering feedback for future enhancements.

Step-by-step explanation:

To define your goals and objectives, start with a clear understanding of what you aim to achieve with your project. For instance, 'I will try to increase customer engagement by developing a user-friendly interface.'

Your audience is the core group of consumers you intend to reach. For example, 'The intended audience for my project is young adults, and I will reach them by leveraging social media platforms.'

Understanding your audience’s perspective is crucial when crafting your message. It involves considering social, cultural, or linguistic factors. Completing sentences such as 'My project focuses on providing eco-friendly packaging solutions' and 'The purpose of my project is to reduce environmental impact' helps in shaping your narrative.

Before developing a strategy, identify what actions others have taken to address the need your project targets. Then, decide whether to follow their path or forge your own. The deliverable should include an analysis of these approaches and how they relate to reaching your intended audience.

To ensure your message resonates, you must tune in to your audience's expectations. This involves knowing their knowledge level and how they may perceive your suggestions. Your deliverable should address a specific problem and propose a well-defined solution, providing the necessary background information for your audience.

The deliverable should also include envisioning future product enhancements, getting feedback, and using it for product redesigns, considering the prospective customers and other stakeholders who have a vested interest in the product.

When speaking or writing to your audience, your deliverable should effectively employ the appropriate technology and rhetoric to match the audience's needs and expectations. It's important to consider not just the primary audience but any secondary audiences as well.