Final answer:
The false statement is that a perceptual screen is a physical screen on devices. It's actually a psychological filtering process used by individuals to respond to advertising.
Step-by-step explanation:
The statement that is false is: d. Perceptual screen is a protective screen on your computer or TV. A perceptual screen refers to the psychological filtering process by which individuals accept or disregard advertisements based on how well they align with their interests and beliefs, not a physical screen. Persuasive advertising is indeed used throughout all stages of a product's life cycle. The primary role of advertising is to communicate the utility of a product, which is a means of explaining to consumers how one product is different from another. Advertising aims to influence consumer behavior by making a firm's perceived demand curve more inelastic or by increasing demand for the firm's product, thereby potentially selling a greater quantity or charging a higher price, or both.