Question

Darcy Martin Director of Sales and Marketing for Quantum Laser a manufacturer of industrial lasers and associated components. Quantum’s customers are typically manufacturers in the medical, automotive and aerospace industries. These are complex devices used in highly customized applications. In the United States, Omega Lasers uses a direct sales force with sales people in geographic territories. Darcy has been looking into expanding sales into Germany, where her company currently has no presence and no customers or employees. Darcy is considering four options including

(A) moving a sales person to Germany,
(B) hiring a salesperson locally in Germany,
(C) finding a manufacturer’s representative in Germany, or
(D) finding a distributor in Germany.

Answer 1

Darcy Martin, the Director of Sales and Marketing for Quantum Laser, is considering options to expand sales in Germany. The options include moving a salesperson, hiring locally, finding a manufacturer's representative, or finding a distributor.

Step-by-step explanation:

In this case, Darcy Martin, Director of Sales and Marketing for Quantum Laser, is considering expanding sales into Germany. Since Quantum currently has no presence in Germany, Darcy is evaluating four options: (A) moving a salesperson to Germany, (B) hiring a salesperson locally in Germany, (C) finding a manufacturer’s representative in Germany, or (D) finding a distributor in Germany.

In order to make an informed decision, Darcy needs to assess the advantages and disadvantages of each option. For example, moving a salesperson to Germany may be costly but can provide better control and understanding of the German market. Hiring a salesperson locally can offer language and cultural advantages. On the other hand, finding a manufacturer’s representative or distributor can provide existing networks and expertise in Germany.

Ultimately, the best option for Quantum Laser may depend on factors such as cost, market knowledge, language proficiency, and the company's long-term strategy for expanding sales in Germany.