Question

Write a vision and Mission Statement for PepsiCo

Purpose
There is always room for improvement in regard to an existing vision and mission statement. PepsiCo has a vision statement and mission statement, but this exercise asks you to develop improved statements. But first, go to the PepsiCo website. Look down the left column and click on Company Overview. Read this material because some of that narrative may be good to include in your proposed PepsiCo vision and mission statement.
Instructions
Step 1 Refer back to the Cohesion Case to see PepsiCo's vision and mission statements
Step 2 On a clean sheet of paper, write a one-sentence new and improved vision statement for PepsiCo.
Step 3 On that same sheet of paper, write a new and improved mission statement for PepsiCo.

Answer 1

An improved vision statement for PepsiCo could highlight its aim to lead globally in convenient foods and beverages while focusing on sustainability and social responsibility. The mission statement could emphasize their commitment to top-tier financial performance, product diversity, innovation, and responsibility.

Step-by-step explanation:

Vision and Mission Statement for PepsiCo

Creating a vision statement for PepsiCo involves projecting a long-term, aspirational image of what the company seeks to achieve in the future. A thoughtful vision statement serves as a guide for all of the company's decision-making processes. For PepsiCo, a new and improved vision statement could be:

"To be the global leader in convenient foods and beverages by winning with purpose and embracing a sustainable future where business thrives in harmony with the environment and society."

Next, the mission statement is a concise reflection of the company's core purpose, outlining its goals and the strategies to achieve them. An enhanced mission statement for PepsiCo might be:

"Our mission is to deliver top-tier financial performance while creating sustainable growth and shareholder value by providing a diverse portfolio of brands and products that are loved by consumers, and fostering innovation, efficiency, and responsibility at the core of everything we do."