Question

Coca Cola Vanilla Vanilla Coke first hit stores in UK and US in 2003 offering consumers the opportunity to experience a new taste sensation, whilst still enjoying the great taste of Coca-Cola, Prior to doing so. Coca-Cola carried out taste tests and developed the graphical look' of the brand. The company took great care to incorporate important aspects of the Coca-Cola brand, while still differentiating it so consumers would see it as an alternative to Coke. The drink proved so popular that it soon became the best-selling Coca-Cola flavored variant of the decade. Identify and explain the growth/expansion strategy used by Coco-Cola

Answer 1

Coca-Cola used product differentiation as its growth/expansion strategy for Vanilla Coke, conducting taste tests and creating a unique flavor and graphical look. This strategy helped Vanilla Coke become the best-selling Coca-Cola flavored variant of the decade.

Step-by-step explanation:

The growth/expansion strategy used by Coca-Cola in the case of Coca Cola Vanilla was product differentiation. Coca-Cola conducted taste tests and developed a unique flavor that offered consumers a new taste sensation while still maintaining the great taste of Coca-Cola. The company also created a distinctive graphical look for the Vanilla Coke brand, incorporating important aspects of the Coca-Cola brand while differentiating it as an alternative to regular Coke. This strategy proved successful, making Vanilla Coke the best-selling Coca-Cola flavored variant of the decade.