Final answer:
An example of an itch for ABC Inc. would be an increase in customer complaints, as it indicates a problem that the company needs to address to avoid negative impacts on their reputation and sales. Market forces such as customer diversity, labor market competition, and employee turnover can incentivize businesses to act in a less discriminatory manner.
Step-by-step explanation:
The question provided is about identifying which situation would be an example of an itch? for a business, meaning a problem or issue that needs attention. In the context given, option a. ABC Inc. notices an increase in customer complaints would be an example of an itch, as it represents a negative trend that the business would need to address. Increasing customer complaints could signal issues with product quality, customer service, or other operational aspects that could damage the company's reputation and sales if not resolved.
In terms of how market forces might provide incentives for businesses to act in a less discriminatory fashion, the pressure of losing valuable customers, the challenge of hiring qualified workers in a competitive labor market, and the risk of losing employees to higher-paying competitors can all drive businesses to reconsider discriminatory practices. Companies are motivated to adapt in order to preserve their customer base, employ a skilled workforce, and maintain operational efficiency.