Question

If a consumer seeks to fulfill Self Actualization needs, s/he will most likely purchase:

a. A burglar alarm.
b. Education.
c. An expensive car.
d. A supply of dried food and extra water to store in the basement.

Answer 1

Education is most likely the purchase choice tied to fulfilling Self Actualization needs as it aligns with personal growth and development, key aspects of reaching one's full potential.

Step-by-step explanation:

If a consumer seeks to fulfill Self Actualization needs, they will most likely purchase options that contribute to personal growth and fulfillment rather than mere survival or status symbols. Considering the theory of Maslow's hierarchy, one can deduce that self actualization could involve pursuits that lead to self-improvement and personal enlightenment. Therefore, out of the given choices, education aligns closely with self-actualization because it facilitates the acquisition of knowledge, enhancement of skills, and personal development, which are integral to reaching one's potential and achieving a sense of purpose.