Question

Coca Cola Share Size 1.5] Bottle Liter

Desk research showed Coca Cola that a growing number of households contained 1-2 people, which led them to believe that a smaller version of the 2-her family -sized bottles would sell to these groups. In launching this product, Coke did not alter the product itself, merely different aspects of the marketing mic Identity and explain the growth/expansion strategy Coco-Cola

Answer 1

Coca-Cola's introduction of a 1.5-liter share size bottle is an example of a market development strategy, targeting smaller households without altering the product's formula.

Step-by-step explanation:

The growth strategy Coca-Cola implemented by launching a 1.5-liter share size bottle can be described as market development, which is a type of market expansion strategy. This strategy involves keeping the same Coca-Cola product but packaging it in different sizes to appeal to new customer segments or needs. Coca-Cola recognized that the demographic shift toward smaller households required a different product size, thus, they introduced a 1.5-liter bottle to cater to the 1–2-person household segment. This change did not alter the Coca-Cola formula; it was strictly a marketing strategy adjustment that reflected a shift in the market's demand. The company's approach showcases the flexibility and responsiveness of Coca-Cola's marketing mix to changing consumer patterns without modifying the core product itself.