Question

Harley Davidson owners love their motorcycles. There are many groups that get together to ride on the weekends. They meet in parks, at Harley Stores, and at various events. Owners are often referred to as HOG members. This is referred to as

a. Community support groups or CSG
b. Brand community
c. Cycle groups
d. Sub cultures

Answer 1

Groups of Harley Davidson owners coming together for group rides, referred to as HOG members, constitute a 'Brand community' and represent a subculture focused on motorcycle enthusiasm.

Step-by-step explanation:

Harley Davidson motorcycle owners who meet for group rides and are often referred to as HOG members are part of a Brand community. This community is a form of a subculture within the United States which revolves around a dedication to motorcycles. Beyond just a shared interest in a type of vehicle, these groups provide social opportunities and a sense of identity for their members, similar to the way various social-based groups emerged to meet community needs, such as the Satyrs Motorcycle Club for gay motorcycle enthusiasts.