Final answer:
Perception management is the process of influencing how others perceive a person, organization, or event. Brand definition refers to creating a brand's identity and positioning. Brand management involves overseeing strategies to enhance brand perception.
Step-by-step explanation:
- Perception management is the process of influencing how others perceive a person, organization, or event. It involves controlling information, manipulating communication channels, and shaping public opinion. An example of perception management is a company using social media to highlight positive aspects of their brand and downplay negative feedback.
- Brand definition refers to the process of creating and establishing a brand's identity and positioning in the market. This includes defining the brand's values, personality, target audience, and unique selling proposition. For example, a company may define its brand as luxurious, sophisticated, and targeting high-income individuals.
- Brand management involves overseeing and implementing strategies to enhance the perception and value of a brand. This includes activities such as brand positioning, brand equity management, brand communication, and brand extension. A brand manager may work on ensuring consistent messaging and maintaining a positive brand image in the minds of consumers.