Final answer:
Order Qualifiers are the minimum standards a product must meet to be considered by customers, while Order Winners are the differentiating factors that make a customer choose one product over another, like exceptional features or services.
Step-by-step explanation:
From a customer standpoint, the difference between "Order Qualifiers" and "Order Winners" is significant in making purchase decisions. Order Qualifiers are the minimum standards or criteria that a product or service must meet for it to be considered by a customer for purchase. These are the basic expectations, such as acceptable quality levels, pricing, technical capabilities, or compliance with regulations. However, these are not the deciding factors of purchase.
In contrast, Order Winners are the factors that contribute to the customer's decision to purchase one product or service over another. This could be superior service, product innovations, delivery speed, or reputation. For example, while good battery life in a smartphone (Order Qualifier) might get it onto a consumer's shortlist, the exceptional camera quality (Order Winner) could be the reason the consumer ultimately chooses that phone over a competitor's.