Final answer:
GameStop, Amazon, and Target each have distinct relationship resources catering to their specific customer bases. GameStop focuses on specialized services for gamers, Amazon provides a wide range of benefits through its Prime membership, and Target offers Record benefits and positives shopping experiences to foster customer loyalty.
Step-by-step explanation:
When comparing relationship resources between GameStop, Amazon, and Target, we consider the customer relations, partnerships, and brand loyalty that each company cultivates. GameStop's relationship resources are heavily centered on its customer base of dedicated video game enthusiasts. This includes exclusive memberships, in-store events, and staff with specialized knowledge, all of which contribute to its specialized appeal.
Amazon's relationship resources are vast, due to its global presence and diverse product offerings. Amazon has built its reputation on customer service, easy return policies, and the Prime membership program, which offers various benefits including video game discounts and access to streaming entertainment. This fosters long-term customer commitment to the Amazon ecosystem.
Target's relationship resources include its Record benefits, which gives customers discounts and perks on purchases. Furthermore, Target has cultivated an image of high-value shopping, with a mix of designer partnerships and exclusive product lines creating customer loyalty. They also focus on a positive in-store experience, contributing to their relationship capital.