Final Answer:
Companies can establish an online marketing presence through methods such as creating a website, utilizing social media platforms, engaging in search engine optimization (SEO), implementing email marketing, and participating in online advertising.
Yes, it is necessary for a business today to have an online presence as it enables reaching a broader audience, building brand awareness, facilitating customer engagement, providing accessibility, and leveraging various online marketing channels for growth.
Step-by-step explanation:
Companies can set up an online marketing presence by creating a user-friendly website that showcases products or services. Social media platforms offer opportunities for organic and paid marketing. SEO ensures visibility on search engines, while email marketing aids in direct communication. Online advertising on platforms like Go-ogle or social media can enhance visibility and attract potential customers.
In the digital age, having an online presence is crucial for business success. Consumers increasingly rely on the internet for information, products, and services. An online presence allows businesses to reach a global audience, build brand credibility through online reviews and testimonials, engage with customers through social media, and provide convenient accessibility. Utilizing various online marketing channels enables businesses to adapt to changing consumer behaviors and stay competitive in the modern marketplace.