Question

What are some specific marketing functions that a retailer performs to the benefit of the provider? (Armstrong & Kotler. Marketing an Introduction)

Answer 1

Retailers perform several specific marketing functions to the benefit of the provider, including promotion, distribution, and pricing.

Step-by-step explanation:

There are several specific marketing functions that a retailer performs to the benefit of the provider. These functions include:

1. Promotion: Retailers help promote the products or services of the provider through various marketing channels such as advertising, social media, and in-store promotions. This helps increase brand awareness and attract customers.
2. Distribution: Retailers play a crucial role in distributing the products or services to the target market. They ensure that the products are available in the right locations and at the right time, making it convenient for customers to purchase.
3. Pricing: Retailers work closely with the provider to determine the pricing strategy for the products or services. They consider factors such as competition, market demand, and target customer segments to set competitive and profitable prices.

By performing these marketing functions, retailers help the provider reach a wider audience, increase sales, and build a strong brand presence in the market.