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The transnational strategy is more profitable than the multi-country or global strategy. Explain your answer.

a. True
b. False

User Krzysiek
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1 Answer

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Final answer:

The transnational strategy is not necessarily more profitable than the multi-country or global strategy.

Step-by-step explanation:

The statement 'The transnational strategy is more profitable than the multi-country or global strategy' is False.

Transnational strategy, multi-country strategy, and global strategy are different approaches to international business. The transnational strategy aims to integrate global operations while maintaining local responsiveness. The multi-country strategy focuses on adapting products and operations to the specific needs of each country. The global strategy seeks to achieve economies of scale by standardizing products and operations across countries.

While there is no definitive answer as to which strategy is more profitable, each strategy has its own advantages and disadvantages depending on factors such as industry, market conditions, and company capabilities.

User Danilo
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