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Explain "strategic drift" and give examples of how it
happens.

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Final answer:

Strategic drift is the gradual change in a company's strategy over time, often due to external factors or complacency. An example of strategic drift is Kodak's failure to adapt to the digital photography industry.

Step-by-step explanation:

Strategic drift refers to the gradual change in a company's strategy over time, often as a result of external factors or internal complacency. It occurs when a company fails to adapt its strategy in response to changes in the market or competitive landscape. An example of strategic drift is Kodak's failure to adapt to the digital photography industry, which ultimately led to its decline and bankruptcy.

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