Question

Marketing and research about apple product, this the info and quations need to answer by 1 paragraph for each,

Marketing Information and Research
Research Question about apple,
Describe an important question you need to answer or a problem you are trying to solve in order to help the organization meet its goals and objectives.
Make a recommendation about brand positioning and/or branding strategy to help build the brand and contribute to align it with what your target segment wants. How will this contribute to the success of your product, service or organization?

Answer 1

The research question could explore Apple's potential for innovation to maintain market leadership. Brand positioning should highlight Apple's technological and design prowess, aligning with the target segment's desires and contributing to sustained success.

Step-by-step explanation:

An important research question about Apple might be how the company can continue to innovate in order to maintain its market position. To solve this, researchers could begin by asking general questions about consumer preferences and technological trends. As more information is gathered, they can refine their questions to focus sharply on specific aspects of innovation and customer satisfaction.

One recommendation for brand positioning for Apple would be to emphasize its reputation for leading-edge technology and exceptional design. Aligning Apple's brand with these values meets the desires of its target segment, which craves innovative and stylish products. A strong, differentiated brand like Apple drives customer loyalty and can help sustain the company's success.