Final answer:
Value curves for Lisanatura, Competitor A, and Competitor B would compare the companies across price, accessibility, effectiveness, marketing, and reliability, with Competitor A offering the lowest price and highest reliability, Competitor B having the highest price and high accessibility and reliability, and Lisanatura sitting in the mid-range price with lower scores in other aspects.
Step-by-step explanation:
When analyzing the value curves of Lisanatura, Competitor A (Nature's Bounty), and Competitor B (Government CBD), it's essential to compare the data on several dimensions including price, accessibility, effectiveness, marketing, and reliability. Lisanatura has a mid-range price and low scores on accessibility, effectiveness, marketing, and reliability. Competitor A has the lowest price, high accessibility, slightly better effectiveness and marketing, and the highest reliability. Competitor B has the highest price but also high accessibility, similar effectiveness to the others, better marketing than Lisanatura, and high reliability.
In a graphical representation (which cannot be provided here), the value curve for each company would plot these attributes on individual axes to visualize where each company stands in the marketplace in terms of value delivered to customers. Each axis would range from 1 to 10, representing the scores provided in the table. The shape of the curve indicates where a company is focusing its value proposition, demonstrating its competitive positioning.