Final answer:
The marketing strategy of a fictional local franchise 'Burger Haven' involves consistency in place product packaging which ensures uniformity in service and product, supplemented by local promotions.
Step-by-step explanation:
A student has been tasked with choosing a local business and describing its marketing strategy. To illustrate this, let's consider a fictional local franchise of a well-known fast-food chain, 'Burger Haven', located in your hometown.
Burger Haven's marketing strategy, true to the franchise model, revolves around consistency in their place product packaging. This concept, developed initially in the 1950s, involves using the same architectural designs, worker uniforms, logos, and layouts to create a familiar and predictable environment for customers. This strategy aims to make tourists and visitors feel at ease, knowing that the product and service they expect from any 'Burger Haven' will be the same, regardless of location. The marketing efforts are supplemented by localized promotions and community engagement to attract local customers while maintaining the brand's established identity.