Final answer:
It is false to state that e-Marketing strategies need not be user-centric. A core requirement of effective e-Marketing is to understand and focus on the user's needs. Non-user-centric strategies are often ineffective.
Step-by-step explanation:
The statement that one of the benefits of e-Marketing is that the strategies need not be user-centric is false. The success of e-Marketing campaigns heavily relies on understanding and catering to the needs, preferences, and behaviors of the target audience. Strategies that are not user-centric tend to be ineffective because they fail to engage the consumer in a meaningful way. E-Marketing must be designed with a clear understanding of the user's needs and a focus on providing value to them. Therefore, being user-centric is not just a benefit, but a fundamental aspect of effective e-Marketing.