Question

Which of the following steps should be carried out after the completion of an e-mail marketing campaign?

a. Personalization of the message
b. Integration of campaign with other channels of e-marketing
c. Gathering list of subscribers
d. Identifying key performance
e. Generating and analizing reports

Answer 1

After the completion of an email marketing campaign, it is important to identify key performance, generate and analyze reports, and integrate the campaign with other channels of e-marketing.

Step-by-step explanation:

The steps that should be carried out after the completion of an email marketing campaign include:

1. Identifying key performance: This involves analyzing the campaign's success by measuring important metrics such as open rates, click-through rates, and conversion rates. This data helps in assessing the effectiveness of the campaign and making improvements for future campaigns.
2. Generating and analyzing reports: Creating comprehensive reports that summarize the campaign's performance and provide insights into customer behavior and preferences. These reports help in understanding the impact of the campaign and making data-driven decisions for future email marketing strategies.
3. Integration of the campaign with other channels of e-marketing: Coordinating the email marketing campaign with other digital marketing channels, such as social media, websites, or mobile marketing, to ensure a consistent and cohesive message delivery.
4. Personalization of the message: Customizing the email content or subject lines based on the recipient's preferences, behaviors, or demographics. Personalized emails have higher engagement rates and can lead to better conversion rates.
5. Gathering a list of subscribers: Building and growing the subscriber list for future campaigns by encouraging website visitors, social media followers, or customers to sign up for the email newsletter or updates.