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He text discusses five situational influences that have an impact on the purchase decision process. Which one is not one of the five:

a. Purchase task
b. Social surroundings
c. Physical surroundings
d. Impact related to funding of physical structure of the facility

User Homerman
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1 Answer

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Final answer:

The 'Impact related to funding of physical structure of the facility' is not one of the five situational influences on the purchase decision process, which typically involve purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states. It is more relevant to business location and investment decisions than to individual purchase decisions.

Step-by-step explanation:

The situational influences that impact the purchase decision process typically include purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states. The factor 'Impact related to funding of physical structure of the facility' is not one of the five situational influences discussed in marketing and consumer behavior contexts. Instead, this factor seems more associated with the considerations of business location and the investment aspects of establishing a business rather than the individual consumer's purchase decision process.

When evaluating a product, consumers often consider the physical aspects of a product advertised, such as durability or convenience features. Furthermore, a firm's location can influence its success by either increasing the visibility to potential consumers or by being conveniently located to suppliers, which again impacts business operations and not the customer's situational influences directly.

User Carlos Liu
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