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On busy nights, it is not uncommon for a front-office manager to remove several rooms from availability. Usually, the manager creates a fictitious "John Doe" reservation, thereby "selling" the rooms and removing them from availability. By holding on to a few rooms, the manager feels in a better position to accommodate a special guest or request when the hotel is sold out. Granted that the reason management holds rooms may be very honorable, do you believe this practice undermines the very basis of last-room availability technology? Explain your answer.

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Final answer:

The practice of holding back rooms by creating fictitious reservations can undermine the principle of last-room availability technology, as it may create a discrepancy in room availability. However, it can be useful for accommodating special requests, but it requires careful consideration and transparent communication to maintain customer trust and business integrity.

Step-by-step explanation:

When a front-office manager removes rooms from availability, typically creating a fictitious reservation for a character like "John Doe", it is indeed a practice that can undermine the principle of last-room availability technology. Last-room availability is a commitment by a hotel to provide rooms to a particular client or segment until the hotel is fully booked. By holding back rooms, the manager essentially creates a discrepancy between the actual number of available rooms and what is shown as available to the public or certain partners.

This can be deemed a sound strategy for accommodating special requests or guests when a hotel reaches capacity, allowing for a level of service that might otherwise be unattainable. However, this practice can potentially cause frustration or a lack of trust from customers and partners who rely on the integrity of booking systems, possibly leading to customer dissatisfaction or damaged business relations in the long run. The use of such practices needs to be balanced with transparent communication with guests and partners on hotel availability policies to maintain trust and uphold service standards.

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