Question

Doreen wants to increase her store's sales of salsa. Knowing that consumers tend to buy certain products at the same time, she promotes and displays jars of salsa with bags of tortilla chips. To uncover purchasing patterns like this one, marketers use?

a. qualitative research.
b. data mining.
c. data isolation.
d. secondary data collection.
e. sentiment mining.

Answer 1

Data mining is used by marketers to uncover patterns and associations in large sets of data.

Step-by-step explanation:

The marketing technique described in the question is an example of data mining. Marketers use data mining to uncover patterns and associations in large sets of data. By analyzing consumer behavior and purchasing patterns, they can identify products that are often bought together and use this information to promote and display those products together in the store.