Question

You work for an ice cream shop in a rural town. Some of your largest competitors in the area stem from large ice cream chains such as Dairy Queen and Baskin Robbins. Since the COVID-19 pandemic struck in mid-March your shop has been experiencing much lower consumer traffic and have lost sales. What is your shop's main strategic issue moving forward?

Answer 1

The main strategic issue for the rural ice cream shop is adapting to new market conditions post-COVID-19, competing with large chains, and countering supply chain disruptions.

Step-by-step explanation:

The main strategic issue for an ice cream shop in a rural town experiencing lower consumer traffic and lost sales due to the COVID-19 pandemic is how to adapt and compete effectively against large chains like Dairy Queen and Baskin Robbins under the new market conditions. The challenge involves addressing supply chain disruptions, economic instability, and the shift in consumer behavior towards these large competitors. To survive and thrive post-pandemic, the shop must reconsider its business model, possibly by creating unique offerings, improving service, or rethinking its marketing strategies to attract and retain customers.