Final answer:
Focusing on the cultural aspect when choosing an Entry Strategy and Marketing Mix for an export plan is related to 'Practices' of the 9P's, which embody the routines and behaviors within a cultural context.
Step-by-step explanation:
When evaluating the right Entry Strategy and Marketing Mix for your export plan, focusing on the cultural aspect is related to the "Practices" of the 9P's. "Practices" refer to the behaviors, rituals, and routines that are considered normal and effective within a particular cultural context. For example, the cultural importance of rice production in Japan can influence the country's trade practices, making it difficult for Japan to import rice despite Vietnam's comparative advantage in rice production. This underscores the relevance of understanding and adapting to cultural practices when developing an export plan and marketing strategy, which can impact both the acceptance and success of the product in the target market.