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Which of the following is not one of the five fields of study

for the theory of sport marketing?
- demographics
-sport studies
-communications

User Lyne
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1 Answer

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Final answer:

Sport studies is not one of the five core fields of study for sport marketing. The correct fields include demographics, economics, marketing management, communications, and sponsor relations, each playing a crucial role in the effective marketing of sports.

Step-by-step explanation:

The field of sport marketing encompasses various areas of study, but sport studies is not traditionally recognized as one of the five core fields. Instead, the five fields generally include demographics, economics, marketing management, communications, and sponsor relations. Understanding the target demographic is essential in tailoring marketing strategies to specific groups. Economics helps in analyzing the financial aspects of sports marketing, such as consumer demand and revenue generation. Marketing management involves planning and executing the conception, pricing, promotion, and distribution of sports goods and services. Communications are crucial for engaging with fans and promoting the sport or team. Lastly, managing sponsor relations is key to securing financial support and partnerships.

User VPeric
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