Final answer:
Cause marketing is the development of marketing tactics designed to recognize and support the foundation of a group.
Step-by-step explanation:
The term that represents the development of marketing tactics designed to recognize and support the foundation of a group is cause marketing. Cause marketing involves the collaboration between a business and a charitable cause to mutually benefit both parties. The business promotes the cause and its associated activities to gain customer support and increase brand reputation. The correct answer is b. cause marketing. Cause marketing refers to the marketing tactics implemented by a company where it partners with a non-profit organization or cause to market a product or service with the promise that a portion of the revenues will be donated to the cause. This approach benefits the company by aligning it with social good, which can increase customer loyalty and brand reputation, while also providing concrete support to the partnered cause.