Final answer:
Major cultural variables in the communication process include language, nonverbal cues, and cultural norms.
Step-by-step explanation:
Verbal communication is a complex process influenced by various cultural variables. Some major cultural variables in the communication process include language, nonverbal cues, and cultural norms.
- Language: Different cultures have different languages, dialects, and idioms. Language can shape how individuals communicate, as it affects grammar, vocabulary, and tone.
- Nonverbal Cues: Body language, facial expressions, and gestures vary across cultures and can have different meanings. For example, eye contact can be seen as a sign of respect in some cultures while it is considered impolite in others.
- Cultural Norms: Cultural norms determine the acceptable behaviors and communication styles within a specific culture. This includes concepts like personal space, directness, and formality. For instance, some cultures value direct and assertive communication, while others prioritize indirect and polite communication.