Final answer:
The answer that is NOT a reason to focus on the customer is 'Customers are difficult to please'. Focusing on the customer is essential because it leads to increased satisfaction, allows businesses to stay competitive, leads to better products, and potentially greater profits and employee income.
Step-by-step explanation:
The option that is NOT a reason to focus on the customer is: c. Customers are difficult to please. The reasons to focus on the customer include the fact that customers may easily switch to a competitor's product or service (if dissatisfied), and that customers are the ultimate judges of quality, meaning their satisfaction determines the success of a product or service. Companies must prioritize customer needs to ensure the delivery of goods and services that meet their expectations.
Designing a product, like a car, takes into consideration the needs of various stakeholders, but ultimately, it is crucial to satisfy consumers. While it is true that consumer tastes can change or be difficult to predict, businesses must address these challenges to remain competitive. Indeed, a poor initial design can lead to failure to meet these needs, which underscores the importance of focusing on customer preferences and expectations. Furthermore, competition from firms with better or cheaper products can lead to a loss in business profits and affect the stability of jobs, making it significant for companies to be consumer-centric.
Moreover, when businesses attend to customer demands effectively, this can result in better or less expensive products for the consumers, increased profits for the business, and greater income for employees. Overall, focusing on the customer leads to beneficial outcomes not only for the customer but also for the business and, by extension, the nation.