Final answer:
General Motors leverages economies of scale in its international strategy, but could improve by diversifying its offerings to meet regional needs and investing in new technologies in response to globalization's dynamic comparative advantages.
Step-by-step explanation:
To critique an international strategy of a company, let's consider an example of a multinational corporation (MNC) that competes globally, such as General Motors (GM). GM has a vast international presence, which allows it to leverage economies of scale by spreading the costs of production across a larger number of units. This strategy has been beneficial in reducing average production costs and fostering innovation due to competition from other global car manufacturers like Toyota, Honda, and Volkswagen. However, GM could improve its international strategy by considering further diversification of its product offerings to meet the unique needs of regional markets more effectively. This would enhance competition within the markets and could lead to the development of more targeted products that resonate with local consumer preferences. Furthermore, GM could increase its investment in new technologies and communication and information technology to adapt to the dynamic comparative advantages that are continually evolving due to globalization.