Question

Which one of the following statements about digital marketing is INCORRECT:

Question 1 options:
a. SEO and SEM are two different types of digital marketing.
b. Digital marketing are all marketing efforts that occur on the internet.
c. Digital marketing is different from Inbound Marketing.
d. Building the web presence is just one of many ways to build online presence, there are many other approaches such as local business listing that marketers can use to be present online.
e. Digital marketing is in generally more expensive than traditional marketing.

Answer 1

The incorrect statement is that digital marketing is generally more expensive than traditional marketing. Digital marketing can be less expensive and allows for targeted outreach to a younger, educated audience.

Step-by-step explanation:

The incorrect statement about digital marketing in the provided options is e. Digital marketing is in generally more expensive than traditional marketing. This statement is not accurate because digital marketing, involving tools such as social media campaign strategies, political blogs, and online newspapers, can be a much less expensive alternative to traditional media like television and radio. The versatility of digital channels allows for targeted messaging and the ability to reach a younger, more tech-savvy, and educated audience without the higher costs associated with mass media advertising. Furthermore, with the growth of the internet, there are numerous cost-effective methods to build an online presence including SEO (Search Engine Optimization), SEM (Search Engine Marketing), and local business listings.