Final answer:
Search advertising affects a website's appearance in paid search results but doesn't directly impact organic search results, local business listings, content marketing strategies, or display advertising networks.
Step-by-step explanation:
Spending money on search advertising specifically influences how your website appears in paid search results. Unlike organic search results, which are determined by search engine optimization (SEO) practices, paid search placements are a result of advertising expenditures. Businesses bid on keywords, and their ads appear in the sponsored sections of search results when those keywords are queried.
In contrast, search advertising does not impact local business listings, which are affected by local SEO practices, or content marketing strategies. Also, it does not directly influence display advertising networks, which are platforms that place banner ads across various websites, as this is another form of paid advertising but not strictly related to 'search'.